{"title":"Friday","description":"\u003cp\u003eFriday Pickleball is dedicated to creating high-performance pickleball equipment that combines innovative technology with exceptional value. Designed for players of all skill levels, Friday paddles feature premium materials, advanced construction, and modern engineering to deliver a balanced blend of power, control, spin, and forgiveness. With a focus on quality, performance, and accessibility, Friday Pickleball helps players elevate their game without compromising on craftsmanship.\u003c\/p\u003e","products":[{"product_id":"friday-aura-widebody-pickleball-paddle","title":"Friday Aura Widebody Pickleball Paddle","description":"\u003ch2 dir=\"ltr\"\u003eFriday Aura Widebody Pickleball Paddle\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eElevate your game with the Friday Aura Widebody Pickleball Paddle, a high-performance paddle crafted for players who demand exceptional feel, precision, and consistency. Its widebody profile delivers a generous sweet spot and impressive stability, inspiring confidence on every swing whether you're defending at the kitchen or driving from the baseline.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEngineered with Friday's innovative Gen 4 Quad-Foam Core and patent-pending ElasTECH Internal Perimeter Weighting System, the Aura offers a uniquely refined playing experience. The advanced construction enhances responsiveness and forgiveness, creating a smooth, connected feel that rewards both finesse and aggressive shot-making without compromising control.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA premium T700 Raw Carbon CFC face provides the surface needed to generate controlled spin and pinpoint accuracy, while the 16mm full foam construction contributes to a plush, stable response across the paddle face. The result is a balanced blend of touch, power, and consistency that adapts seamlessly to every phase of the game, from delicate dinks and resets to confident drives and decisive put-aways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for players ready to perform at a higher level, the Friday Aura Widebody combines cutting-edge materials with thoughtful engineering to deliver an all-court paddle that feels as refined as it performs. It's an exceptional choice for those seeking premium craftsmanship, dependable forgiveness, and versatile playability in one complete package.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-848f2253-7fff-2c87-bcf5-24fe9ee4d5ff\"\u003e\u003c\/b\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0653\/5882\/3605\/files\/copyscape-bold_37bab01e-8701-423a-9f0f-3ae8b8083418.png?v=1734480586\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e","brand":"Friday","offers":[{"title":"Lunar","offer_id":52750583595189,"sku":null,"price":128.99,"currency_code":"USD","in_stock":true},{"title":"Aura Eclipse","offer_id":52750583627957,"sku":null,"price":128.99,"currency_code":"USD","in_stock":true},{"title":"Terra","offer_id":52750583660725,"sku":null,"price":128.99,"currency_code":"USD","in_stock":true},{"title":"Solaris","offer_id":52750583693493,"sku":null,"price":128.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5882\/3605\/files\/Friday-Pickleball-Aura-Pickleball-Paddles-Eclipse-Front.jpg?v=1782853556"},{"product_id":"friday-aura-hybrid-pickleball-paddle","title":"Friday Aura Hybrid Pickleball Paddle","description":"\u003ch2 dir=\"ltr\"\u003eFriday Aura Hybrid Pickleball Paddle\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-848f2253-7fff-2c87-bcf5-24fe9ee4d5ff\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv\u003eElevate your all-court game with the Friday Aura Hybrid Pickleball Paddle, a Gen 4 masterpiece engineered for players who crave connection, control, and effortless shot-making. This hybrid-shaped paddle strikes the perfect balance between power and precision, delivering a plush yet responsive feel that stands out among other thermoformed options. At 16mm thick with a Quad-Foam core, it offers incredible dwell time and a trampoline-like response that helps you shape balls with confidence while maintaining consistency on every strike.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAt the heart of the Aura lies the innovative patent-pending ElasTECH internal perimeter weighting system. This groundbreaking technology sits between the perimeter foam and honeycomb core, creating an exceptionally large sweet spot, enhanced stability, and added power without compromising the buttery touch players love. Combined with four specialized foams, including vibration-dampening artificial cartilage at the throat, the paddle minimizes harsh feedback while maximizing spin potential through its raw T700 carbon fiber face. The result is a forgiving companion that performs beautifully on off-center hits and rewards creative play at the kitchen line.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWeighing in at an average of 7.9 oz with a swing weight of 111 and impressive twist stability, the Aura Hybrid feels quick in hand to hand battles yet provides the reach and control needed for precise resets, dinks, and rolling shots. Intermediate to advanced players will appreciate its natural feel from the first swing, offering enough pop for drives and serves while excelling in soft-game mastery and directional flicks. The elongated hybrid profile enhances court coverage without sacrificing maneuverability, making it ideal for those transitioning from traditional shapes who want more versatility.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWhat truly sets the Aura apart is its emphasis on connection and forgiveness. Players consistently praise the massive sweet spot, plush consistency across the face, and outstanding grit that generates serious spin for shaping shots exactly as envisioned. Whether you're extending rallies with touch or confidently countering from the baseline, this paddle delivers the confidence to execute your strategy without fear of mishits. It's the all-court weapon built for players who value feel and control as much as raw power.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eBacked by extensive development, including over 120 prototypes and real-world beta testing with nearly 1,000 players, the Friday Aura Hybrid represents a new standard in full-foam paddle performance.\u003c\/div\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0653\/5882\/3605\/files\/copyscape-bold_37bab01e-8701-423a-9f0f-3ae8b8083418.png?v=1734480586\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e","brand":"Friday","offers":[{"title":"Aura Eclipse","offer_id":52750583201973,"sku":null,"price":128.99,"currency_code":"USD","in_stock":true},{"title":"Solaris","offer_id":52750583234741,"sku":null,"price":128.99,"currency_code":"USD","in_stock":true},{"title":"Terra","offer_id":52750583267509,"sku":null,"price":128.99,"currency_code":"USD","in_stock":true},{"title":"Lunar","offer_id":52750583300277,"sku":null,"price":128.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5882\/3605\/files\/Friday-Pickleball-Aura-Pickleball-Paddles-Hybrid-Eclipse-Front.jpg?v=1782850303"},{"product_id":"friday-aura-elongated-pickleball-paddle","title":"Friday Aura Elongated Pickleball Paddle","description":"\u003ch2 dir=\"ltr\"\u003eFriday Aura Elongated Pickleball Paddle\u003c\/h2\u003e\n\u003cdiv\u003eFriday Aura Elongated Pickleball Paddle stands as a masterful all court performer in the Gen 4 lineup. Crafted with an elongated shape measuring 16.5 x 7.5 inches, this paddle delivers extended reach and effortless leverage without sacrificing control. Its 16mm thickness and quad foam core create a plush, responsive feel that players describe as buttery and connected, offering superior dwell time for precise shot shaping and confident resets.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAt the heart of the Aura lies the patent pending ElasTECH internal perimeter weighting system. This innovative construction places a specialized foam layer between the perimeter and honeycomb core, resulting in a massive sweet spot, enhanced stability, and balanced power that never compromises touch. The T700 Raw Carbon CFC face provides exceptional grit for impressive spin, while the multi foam design, including artificial cartilage foam at the throat, dampens vibrations for a remarkably comfortable experience even on off center hits.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWeighing in at an average of 8.1 oz with a swing weight of 116 and twist weight of 6.05, the Aura excels for intermediate to advanced players seeking versatility. It shines brightest around the kitchen line, where its forgiving nature and outstanding control allow for creative dinks, rolls, and flicks that consistently find their target. Whether you are extending rallies with soft hands or adding shape to drives, this paddle rewards touch oriented play while providing enough pop for effective serves and counters.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWhat truly sets the Aura apart is its thoughtful balance of forgiveness and feedback. Beta testers and reviewers consistently highlight its plush consistency across the entire face, massive sweet spot, and ability to translate intention directly into execution. Designed after extensive prototyping and real world testing with nearly 1,000 players, the Friday Aura Elongated delivers a premium, confidence inspiring experience that feels natural from the first swing, perfect for all court strategists who value connection and control above raw explosiveness.\u003c\/div\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cimg style=\"font-size: 0.875rem;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0653\/5882\/3605\/files\/copyscape-bold_37bab01e-8701-423a-9f0f-3ae8b8083418.png?v=1734480586\" alt=\"\"\u003e\u003c\/h2\u003e","brand":"Friday","offers":[{"title":"Aura Eclipse","offer_id":52750650343605,"sku":null,"price":128.99,"currency_code":"USD","in_stock":true},{"title":"Solaris","offer_id":52750650376373,"sku":null,"price":128.99,"currency_code":"USD","in_stock":true},{"title":"Terra","offer_id":52750650409141,"sku":null,"price":128.99,"currency_code":"USD","in_stock":true},{"title":"Lunar","offer_id":52750650441909,"sku":null,"price":128.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5882\/3605\/files\/Friday-Pickleball-Aura-Pickleball-Paddles-Elongated-Eclipse-Front.jpg?v=1782851628"},{"product_id":"friday-aura-pro-elongated-pickleball-paddle","title":"Friday Aura Pro Elongated Pickleball Paddle","description":"\u003ch2 dir=\"ltr\"\u003eFriday Aura Pro Elongated Pickleball Paddle\u003c\/h2\u003e\n\u003cdiv\u003eThe Friday Aura Pro Elongated Pickleball Paddle is a Gen 4 powerhouse engineered for intermediate to advanced players who crave explosive performance on the court. Built with an elongated shape and a precise 16mm thickness, this paddle delivers unmatched reach and leverage for dominating drives, aggressive counters, and decisive put aways. Its average weight hovers around 8.0 oz with a swing weight of 116, striking the perfect balance between maneuverability and raw force, while the elongated profile (16.5\" x 7.5\") extends your reach without sacrificing quickness at the kitchen line.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAt the heart of the Aura Pro lies Friday’s patent pending ElasTECH internal perimeter weighting system. Sandwiched between a dual foam core and premium T700 raw carbon fiber face, ElasTECH creates an exceptionally large sweet spot packed with stability and pop. The result is a lively, responsive feel that amplifies power on command while preserving impressive dwell time and control. Whether you’re ripping deep drives with natural dip or firing back counters from the baseline, the paddle responds with explosive energy and consistent accuracy that turns good shots into winners.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003ePlayers consistently praise the Aura Pro for its perfect blend of power and precision. The gritty carbon fiber surface grips the ball for exceptional spin, while the poppy response gives drives serious pace and trajectory control. At the net, it offers surprising forgiveness and touch, allowing confident dinks, resets, and shot shaping even under pressure. Many users report immediate improvements in their game, longer rallies, higher DUPR ratings, and tournament success, thanks to the paddle’s ability to deliver effortless power without forcing you to overswing.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eCrafted through months of rigorous testing and over 120 prototypes, the Aura Pro stands as a premium yet accessible option for serious players. Its blow molded carbon fiber frame draws inspiration from squash and padel for superior durability, and the overall construction feels unmistakably premium. Whether you’re upgrading from popular power paddles or seeking your new go to weapon, the Friday Aura Pro Elongated delivers high end performance that elevates every aspect of your game.\u003c\/div\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cimg style=\"font-size: 0.875rem;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0653\/5882\/3605\/files\/copyscape-bold_37bab01e-8701-423a-9f0f-3ae8b8083418.png?v=1734480586\"\u003e\u003c\/h2\u003e","brand":"Friday","offers":[{"title":"Aura Eclipse","offer_id":52750677934261,"sku":null,"price":169.99,"currency_code":"USD","in_stock":true},{"title":"Lunar","offer_id":52750678032565,"sku":null,"price":169.99,"currency_code":"USD","in_stock":true},{"title":"Terra","offer_id":52750677999797,"sku":null,"price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5882\/3605\/files\/Friday-Pickleball-Aura-Pro-Pickleball-Paddles-Elongated-Eclipse-Front.jpg?v=1782857385"},{"product_id":"friday-aura-pro-widebody-pickleball-paddle","title":"Friday Aura Pro Widebody Pickleball Paddle","description":"\u003ch2 dir=\"ltr\"\u003eFriday Aura Pro Widebody Pickleball Paddle\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuilt for players who thrive on aggressive, attacking pickleball, the Friday Aura Pro Widebody combines explosive power with the confidence of a forgiving widebody design. Engineered as Friday's high-power Gen 4 paddle, it delivers a lively, responsive feel that helps accelerate drives, speed up counters, and finish points with authority while maintaining the stability needed for fast-paced exchanges.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt its core, the Aura Pro features a Gen 4 Dual-Foam Core paired with Friday's patent-pending ElasTECH™ Internal Perimeter Weighting System. This advanced construction enhances paddle stability, expands the sweet spot, and produces a crisp, energetic response that rewards confident shot-making without sacrificing consistency on off-center contact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe premium T700 Raw Carbon Fiber face is designed to maximize spin and precision, giving players the control to shape the ball while generating the pace needed to pressure opponents. Combined with the 16mm construction and widebody profile, the Aura Pro delivers an ideal balance of pop, forgiveness, and maneuverability for players who want to dictate the tempo of every rally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for intermediate and advanced competitors, the Friday Aura Pro Widebody is an excellent choice for those seeking a modern power paddle that remains comfortable and dependable throughout every phase of the game. It offers the performance needed to attack with confidence while providing the consistency required to compete at a high level.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-848f2253-7fff-2c87-bcf5-24fe9ee4d5ff\"\u003e\u003c\/b\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0653\/5882\/3605\/files\/copyscape-bold_37bab01e-8701-423a-9f0f-3ae8b8083418.png?v=1734480586\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e","brand":"Friday","offers":[{"title":"Lunar","offer_id":52750735802549,"sku":null,"price":169.99,"currency_code":"USD","in_stock":true},{"title":"Aura Eclipse","offer_id":52750735835317,"sku":null,"price":169.99,"currency_code":"USD","in_stock":true},{"title":"Terra","offer_id":52750735868085,"sku":null,"price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5882\/3605\/files\/Friday-Pickleball-Aura-Pro-Pickleball-Paddles-Widebody-Eclipse-Front.jpg?v=1782859400"},{"product_id":"friday-aura-pro-hybrid-pickleball-paddle","title":"Friday Aura Pro Hybrid Pickleball Paddle","description":"\u003ch2 dir=\"ltr\"\u003eFriday Aura Pro Hybrid Pickleball Paddle\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-848f2253-7fff-2c87-bcf5-24fe9ee4d5ff\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Friday Aura Pro Hybrid Pickleball Paddle is designed for players who want explosive performance without compromising versatility. Featuring a hybrid shape that blends added reach with a generous sweet spot, it delivers the ideal combination of maneuverability, stability, and power for players who thrive in every area of the court. Whether attacking from the baseline or reacting quickly at the kitchen, the Aura Pro Hybrid is built to keep pace with your game.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt the heart of the paddle is Friday's Gen 4 Dual-Foam Core, working in tandem with the patent-pending ElasTECH™ Internal Perimeter Weighting System to create a responsive, high-performance feel. This advanced construction enhances stability, expands the sweet spot, and produces the lively feedback aggressive players rely on to drive the ball with confidence while maintaining consistency on off-center contact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe premium T700 Raw Carbon Fiber face is engineered to generate exceptional spin and precise ball control, allowing players to shape shots without sacrificing pace. Combined with the 16mm construction and balanced hybrid profile, the Aura Pro Hybrid delivers a dynamic blend of power, forgiveness, and responsiveness that adapts seamlessly to fast hands battles, controlled resets, and attacking drives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for intermediate and advanced players, the Friday Aura Pro Hybrid is an outstanding choice for competitors seeking a modern power paddle with all-court versatility. Its balanced design, premium materials, and innovative engineering make it an ideal companion for players looking to elevate every aspect of their performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0653\/5882\/3605\/files\/copyscape-bold_37bab01e-8701-423a-9f0f-3ae8b8083418.png?v=1734480586\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e","brand":"Friday","offers":[{"title":"Aura Eclipse","offer_id":52750760542389,"sku":null,"price":169.99,"currency_code":"USD","in_stock":true},{"title":"Terra","offer_id":52750760607925,"sku":null,"price":169.99,"currency_code":"USD","in_stock":true},{"title":"Lunar","offer_id":52750760640693,"sku":null,"price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5882\/3605\/files\/Friday-Pickleball-Aura-Pro-Pickleball-Paddles-Hybrid-Eclipse-Front.jpg?v=1782859745"},{"product_id":"friday-demo-pickleball-paddles","title":"Friday Demo Pickleball Paddles","description":"","brand":"Friday","offers":[{"title":"Aura Widebody","offer_id":52750931099829,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"Aura Hybrid","offer_id":52750931132597,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"Auro Elongated","offer_id":52750931165365,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"Aura Pro Widebody","offer_id":52750931198133,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"Aura Pro Hybrid","offer_id":52750935031989,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"Aura Pro Elongated","offer_id":52750935064757,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true}]}],"url":"https:\/\/pickleballnation.com\/collections\/friday.oembed","provider":"Pickleball Nation","version":"1.0","type":"link"}